5.3x ROAS with Strategic Google Ads
How we generated ₹559K in revenue from ₹105K ad spend by building a sophisticated multi-campaign advertising system for NxtJob.ai
Multi-Campaign Strategy for Maximum Impact
The Challenge: Profitable Growth in High-Competition Market
NxtJob.ai needed to scale rapidly through paid advertising while maintaining profitability in India's competitive job search market.
The Problems
Campaign Performance: Strategic Multi-Campaign Approach
ATS Resume Checker
Lead Generation
Key Success: Primary growth driver - 92% of total clicks
Broad Keywords
Brand Awareness
Key Success: Built massive brand awareness
Brand Webinar
Thought Leadership
Key Success: 98% webinar registration CTR
Industry Benchmarks vs Our Performance
Our strategic approach delivered results that significantly exceeded industry standards across all key metrics.
| Metric | Industry Average | NxtJob Performance | Improvement |
|---|---|---|---|
| Click-Through Rate | 3.17% | 11.4% | +259% |
| Cost Per Click | ₹4.50 | ₹2.82 | -37% |
| Conversion Rate | 2.35% | 8.9% | +279% |
| Return on Ad Spend | 2.1x | 5.3x | +152% |
Campaign Evolution: 18 Months of Continuous Optimization
Foundation Building
Month 1-6
Scale & Refine
Month 7-12
Advanced Optimization
Month 13-18
Key Success Factors
Tool-First Acquisition Strategy
ATS Resume Checker became primary growth driver, generating 92% of clicks by offering immediate value.
Strategic Budget Allocation
Concentrated 75% budget on highest-performing campaigns while developing premium audiences.
Seasonal Campaign Optimization
Identified peak hiring seasons and adjusted bids to maximize performance during high-intent periods.
Conversion-Focused Landing Pages
Campaign-specific landing pages matching ad messaging resulted in 23% higher conversion rates.
The Business Impact: Exceptional ROI Across All Metrics
"15x.club transformed our approach to paid advertising. They didn't just run ads - they built a complete acquisition system that consistently delivers qualified job seekers at profitable costs. Our Google Ads performance exceeded all expectations."
Ready to Scale Your Advertising?
NxtJob's transformation from struggling with paid ads to achieving 5.3x ROAS didn't happen by chance. It was strategic campaign architecture and continuous optimization.
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